Brand
A strong brand is a major factor for success in a competitive market environment. Swiss Life also projects its identity through its powerful claim “The future starts here.”
“We are Swiss Life”
Our employees are our most important ambassadors. Their hard work and dedication brings our brand and our company to life. In this video, employees explain what Swiss Life stands for to them.
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Our claim: «The future starts here.»
People are concerned about the future. As we do not know what it holds for us, we would like to be prepared for all possible eventualities. At the same time, we want to remain flexible and to realise plans, dreams and wishes.
For this reason we need a reliable partner who offers us security and flexibility with a feeling of positivity about the future: a partner with whom we feel safe and who always makes us feel that: “The future starts here.”.
Our positioning
Since its founding in Switzerland, Swiss Life has been the reference for providing long-term financial independence for over 150 years.
Swiss Life – the reference
In its over 150 years in business, Swiss Life has achieved outstanding feats and proven its track record time and again. We are one of only a handful of providers to specialise exclusively in one single field. Ideal conditions to be regarded in the market as the reference. We want people to think of life and pensions and think immediately of Swiss Life.
Swiss Life – provider of independence
Swiss Life offers its clients something very valuable, namely financial independence. Ultimately, it is the benefit clients receive from their partnership with Swiss Life. Independence also means empowering our clients to take on more personal responsibility over time.
Swiss Life’s Swissness
Swiss Life is proud of its roots. Our Swissness stands for security, stability and reliability, combined with outstanding quality. In essence, everything our clients look for. Swiss Life’s Swissness represents an open and modern Switzerland.
Our logo
The Swiss Life logo combines the company's 150-year tradition with its objectives. The red colour and the Swiss cross stand for the roots and origin of our company.
The three lines of the logo symbolise the most prominent lines on the palm of the hand. They express the fact that the life insurance and pensions business is all about people with individual needs, whose financial security Swiss Life and its staff are committed to ensuring.
