Swiss Life’s Personality
A strong brand personality is a major factor for success in a competitive market environment.
Our Brand Core and Claim
The future starts here.
People are concerned about the future. As we do not know what it holds for us, we would like to be prepared for all possible eventualities.
For this reason we need a partner who always makes us feel that:
“The future starts here.”
Our Values
Prove reliability – the way we act
We serve our customers with our know-how built on long-standing experience and financial solidity. We do everything we can to be their trusted partner for transparent solutions - today and tomorrow.
Support individuality – the way we think
We know our customers. We understand their needs and empower them to make the right selection from a wide range of flexible solutions.
Create confidence – the way we feel
We work with passion to contribute to our customers’ peace of mind. The positive attitude towards life characterises the lifelong relationship we strive for.
Our Mission
We support our customers to face their future with confidence.
Our Logo
The Swiss Life logo combines the company's 155-year tradition with its objectives. The red colour and the Swiss cross stand for the roots and origin of our company.
The three lines of the logo symbolise the most prominent lines on the palm of the right hand. They express the fact that for us as a provider of comprehensive life and pensions and financial solutions it is all about people with individual needs.
“We are Swiss Life”
Our employees are our most important ambassadors. Their hard work and dedication brings our brand personality to life.