Strategy & values
Swiss Life aims to become a leading international specialist for risk, life and pensions solutions. A clear mission and ambition, supported by strong corporate values, provide a foundation for our work.
Confidence in a financially secure future is a fundamental need of every individual. Our employees work hard every day to make this possible. Our mission reflects the role and responsibility we assume in society.
We want to be successful in this work – and have set ourselves high ambitions. We want to be one of the best in our industry, particularly in the way we conduct our business.
Our mission
We are committed to helping our clients create a financially secure future. For life.
Our ambition
We aim to become a leading international specialist for risk, life and pension solutions.
Swiss Life – The future starts here
Our corporate values
The common values which serve as guidance for employees' actions are an important element of our corporate culture. They form the basis of a strong performance-oriented corporate culture. The five values are: expertise, proximity, openness, clarity and engagement.
Expertise
We offer state-of-the-art risk, life and pensions solutions. Expertise is based on our proven professional know-how and long years of experience.
Proximity
We foster close relationships with our customers and partners and endeavour to understand their needs. Proximity enables us to provide optimum solutions tailored to their needs and requirements.
Openness
We nurture an open and direct dialogue, both within and outside our organisation. Openness builds trust in the work we do.
Clarity
We communicate clearly and offer products and services that we, our clients and our partners understand. Clarity gives our customers and partners a sense of orientation and security.
Engagement
We work with engagement and enthusiasm to help our customers, staff and shareholders achieve their goals. Engagement forms the basis of long-term partnerships, and enables us to also meet our social responsibilities.
Our thrusts
Swiss Life has set itself clear goals. Our strategy consists of six thrusts in areas where we are seeking continuous improvement without losing touch with the corporate values on which we base our business.
Swiss Life has defined six strategic thrusts:
- enhance customer value and new business profitability
- increase distribution quality and power
- improve operational excellence
- preserve the balance sheet and optimise in-force business
- drive disciplined execution
- engage employees.
