Strategy & Objectives
With a clear goal
Swiss Life wants to be the leading international life and pensions specialist for clients, investors and employees.
Strategic thrusts
Swiss Life's ambition is to be a leading international specialist for risk and pensions solutions. To this end, the Group initiated MILESTONE, a long-term revitalisation programme, at the end of 2009.
The aim is to increase competitiveness and profitability in a targeted, sustainable way and to further diversify income sources.
Swiss Life defined six strategic thrusts to improve its operational effectiveness and attain the MILESTONE objectives for 2012.
Financial objectives 2012
Swiss Life set the following objectives as part of the Group-wide MILESTONE programme for 2009 to 2012:
Enhance customer value and business profitability
- New business margin > 2.2%
- >70% of new business production from modern pensions solutions and risk products
Improve operational excellence
- Reduce costs by CHF 350-400 million from the cost basis of 2008
Disciplined execution
Swiss Life ensures disciplined execution through improvements in its internal control system.
Increase distribution quality and power
- 20-25% share of Swiss Life products in the relevant AWD product categories
Preserve the balance sheet and optimise in-force business
- Return on equity of 10-12%
- Dividend payout ratio of 20-40%
- Comply with SST requirements
Promote employee engagement
Further increase employee engagement, which is already above average.
Major progress made
Due to the disciplined execution of MILESTONE and strong employee engagement, Swiss Life has already made major progress.
The Group has become more profitable, more agile and more competitive.
