Network Partner Profile

  • Established in 1972, Hong Leong Assurance (HLA) is a fully owned subsidiary of Hong Leong Financial Group Berhad, one of the largest publicly listed companies on the Kuala Lumpur stock exchange.
  • HLA is ranked within the top 10, with a market share of 4%, employing over 900 staff (FTE) in over 20 locations.
  • Late in 2010 HLA merged its general insurance business with MSIG Insurance Malaysia Bhd (MSIM). While the life insurance business continues to be provided by HLA, the general insurance business is now provided by MSIM.
  • The company’s life insurance unit earned MYR 1,071 million in gross premium income in the financial year ended June 2010, up 16% from the previous year.
  • Total life business assets under management in 2010 (June 2010) amounted to MYR 5.99 billion.
  • Rated A- by AM Best in January 2010.
  • Member of the Swiss Life Network since 1995.

Special Advantages

  • Special savings and insurance protection plans offered include the Comprehensive Group Insurance Scheme (CGIS).
  • Prompt claim settlements.
  • Excellent service and support to brokers, agents and clients.
  • Offers a wide range of group products, including Group Term Life, Group Hospital and Surgical, Group Personal Accident and other schemes, such as mortgage insurance and unit-linked insurance.
  • Service is provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels.

Coverages and Products

Types of Benefit - Coverage available and poolable:

  • Group Term Life
  • Group Accidental Death & Disablement
  • Disability Lump Sum (rider)
  • Group Critical Illness (rider)
  • Group Personal Accident
  • Group Hospital & Surgical