About us

What is Private Placement Life Insurance?

Private Placement Life Insurance (PPLI) solutions combine an investment portfolio with high-end life insurance for global, high net worth clients.

We have an international network with a presence in major financial cities, allowing us to deliver local knowledge with global expertise.

Our clients benefit from our leading solutions of asset and investor protection, privacy, investment flexibility, estate planning and tax optimisation, which are distributed in cooperation with our business partners; private banks, family offices, law firms, asset managers and brokers.

Combining the security of high-end life insurance products with the flexibility of private banking asset management allows our clients to experience the best of both worlds, while maintaining their relationships with their preferred financial planners.

Where do we operate?

We have a global presence allowing us to offer products to a number of regional markets. Each product is tailored to the individual client and is dependent on the country of residence and local regulations. A more detailed description of our products and their geographical availability can be found on our Products page.

Swiss Life offers a variety of products within it's Private Placement Life Insurance portfolio. The solutions are tailored to your specific needs and profile. It may be that not all products are available to you, as they are subject to differing regulatory guidelines depending on your country of residence and financial profile. However our experienced team consists of experts in regional legislation, jurisdiction, guidelines, tax and finance so are best placed to fit a product to your individual circumstances, in cooperation with your preferred asset manager or private bank.

Our products include the Life Asset Portfolio (LAP), Variable Universal Life (VUL), Deferred Variable Annuity (DVA) and Frozen Cash Value (FCV). All have unique and specific benefits which are summarised in our Key Products Guide.

The best way to learn more about our products and to establish the best solution for you, is to contact your bank or asset manager, or speak directly to one of our experts. You will find the details you need on our Contact Us page. The concept Life insurance policies are concluded by incorporating existing custody accounts, for example with a life asset portfolio (LAP) or a variable universal life (VUL) solution. Such products offer considerable flexibility in terms of inheritance planning and tax efficiencies. The main difference here is that VUL solutions grant a very high level of death coverage, whereas in the case of LAP solutions the death coverage is a defined percentage

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