A young woman who doesn’t lose heart, even in a wheelchair. A 76-year-old man who is dedicated to flying with a wingsuit. Or someone who has given up a secure life to follow his dream. In 2018 Swiss Life told the stories of eleven people whose lives are focused on self-determination. The protagonists of these portraits all acquaintances of Swiss Life Group employees, who explained in interviews why self-determination plays an important part in the lives of the subjects they proposed. The best-of video linked above offers a taste of the “Leading a self-determined life” campaign, which was intended to better foreground our purpose. Swiss Life aims to position itself internally and externally in a consistent way over the next few years in relation to the topic of a “self-determined life” – throughout the Group and in different forms.