Galina Vracheva, Pianist

2015 production year | Awards: The "100 employees visit 100 customers" campaign has received a number of awards, among them First Prize from FEIEA, a Gold and a Silver Feather from SVIK, and the Prix du One Shot.

Galina Vracheva, Pianist, composer, classical improvisation artist
visited by Tatjana Seelos, Risk & Asset Liability Manager, Swiss Life Switzerland

The customer:
Galina Vracheva, 59, grew up in Bulgaria. She studied at the Moscow and Munich conservatories. She is known worldwide for her improvisations, which are entirely unrehearsed. There are not many artists prepared to take such a risk. She draws her inspiration from prompts given by the public. She has been a regular guest for about five years on the Swiss radio show SRF 2 Kultur and the Bayerischer Rundfunk (a public broadcaster based in Munich). She lives with her husband and son in Zurich.

The employee:
atiana Seelos, 32, completed an internship at Swiss Life in 2010 and the experience made her want to return to the company. She has been a permanent employee since 2013. Tatiana Seelos was born and raised in Moscow and has lived in Switzerland since 2006. She enjoys ballet and tennis in her free time, is passionate about photography and enjoys travel and culture. She lives with her husband in Rüschlikon by Lake Zurich.

The project:

Customers play the leading role in the “100 employees visit 100 customers” campaign. Until the end of 2015, Swiss Life is giving 100 employees, who have no customer contact in their day-to-day work, the opportunity to get to know a customer.