Swiss Life’s brand personality reflects the focus on self-determination and resolutely places the purpose front and centre: «We enable people to lead a self-determined life.»

Swiss Life Hauptgebäude

The SwissLife logo combines the company's traditionwith its objectives.

The red colour and the Swiss cross stand for the company’s rootsand origin.

The three lines in the logo symbolise the most prominent lines on the palm. At Swiss Life, it’s all about people with individual needs and a desire for self-determination.

SwissLife_BrandPersonality_E