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A cinematic ode to self-determination

When eyes tell a story: the new Swiss Life corporate film focuses on the company’s purpose. It renders palpable the value of a self-determined life while demonstrating that it all starts with each individual’s own first step.

“To everyone with a dream” - that’s how the cinematic ode to self-determination begins. The film shows the many different facets of self-determination and, ultimately, the importance of individual initiative when taking one’s life into one’s own hands.

It thus trains a spotlight on a topic directly associated with Swiss Life’s purpose: Swiss Life enables people to lead a self-determined life.

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