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International award for Swiss Life rebranding

17.05.2006

Swiss Life has won the "ReBrand 100 - Best of Award". With this decision the jury paid tribute to Swiss Life’s complete rebranding, describing it as "a key factor in Swiss Life’s successful turnaround."

Swiss Life is the first Swiss company to be honoured with the highest accolade of the competition, in which an international jury assesses the repositioning and new structure of the brands that have been submitted against the background of their strategic objectives.

The campaign was developed between 2003 and 2004 in close collaboration with MetaDesign, an agency that specialises in corporate identity. It configured Swiss Life’s vision, mission and brand value in visual terms and developed the new Swiss Life logo. The new branding strategy was then systematically implemented throughout Europe – from print media to building signage.



Swiss Life
The Swiss Life Group is one of Europe’s leading providers of pension and life insurance products. The Swiss Life Group offers individuals and companies comprehensive advice across a broad range of products via agents, brokers and banks in its domestic market, Switzerland, where it is market leader, and selected European markets. Multinational companies are serviced with tailor-made solutions by a network of partners in over 60 countries and regions. With Banca del Gottardo, the Swiss Life Group is also a provider of private banking services. The bank, with its head office in Lugano, has an extended national and international network and around CHF 40 billion in customer assets under management.

Swiss Life Holding, registered in Zurich, dates back to the Swiss Life Insurance and Pension Company founded in 1857. Shares of Swiss Life Holding are listed on the SWX Swiss Exchange (SLHN). The Swiss Life Group employs a staff of more than 9000.

Cautionary statement regarding forward-looking information
This publication contains specific forward-looking statements, e.g. statements including terms like “believe”, “assume”, “expect” or similar expressions. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may result in a substantial divergence between the actual results, financial situation, development or performance of the company and those explicitly or implicitly presumed in these statements. Against the background of these uncertainties readers should not place undue reliance on forward-looking statements. The company assumes no responsibility to update forward-looking statements or to adapt them to future events or developments.
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