Brand and history of Swiss Life
Almost 160 years of experience stand behind our position as a leading provider of comprehensive life and pensions and financial solutions. We pursue our mission with a clear strategy and support our customers so they can lead a longer self-determined life with confidence. Yesterday, today and tomorrow. The future starts here.
A charismatic logo and strong brand personality are central to success in a competitive market environment.
The Swiss Life logo combines the (almost) 160-year-old company with its objectives. The red colour and Swiss cross stand for our roots. The three lines in the logo symbolise the most prominent lines on the palm of the right hand. They express our focus on people and their specific needs in our capacity as a provider of comprehensive life and pensions and financial solutions.
Our Brand Core and Claim: The future starts here.
As no-one knows what will happen in the future, people want to be prepared for all possible eventualities. For this reason they need a partner to make them feel well looked after and always remind them that «The future starts here.»
We support our customers to face a longer life with self-determination and confidence.