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Brand and history of Swiss Life

Almost 160 years of experience stand behind our position as a leading provider of comprehensive life and pensions and financial solutions. We pursue our mission with a clear strategy and support our customers so they can lead a longer self-determined life with confidence. Yesterday, today and tomorrow. The future starts here.

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The founding period of Swiss Life

Almost 160 years of experience stand behind our position as a leading provider of comprehensive life and pensions and financial solutions.

Conrad Widmer, founder

1857 is not just the year Rentenanstalt was founded, but also the year when future provisions began in Switzerland. Conrad Widmer (1818-1903), a Frauenfeld lawyer born in Altnau (Thurgau), was the driving force behind this initiative. He spent about 35 years – until 1892 – as the first director of Rentenanstalt.

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First headquarters at Alpenquai 40

Having moved into its first office near Paradeplatz in Zurich, Rentenanstalt commenced operations. In 1866, the company marked its first expansion beyond Switzerland by opening a branch in Germany and an agency in Istanbul. Before the turn of the century in 1899, the company took up residence at a new office building near Lake Zurich. 

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Introduction of public insurance

Rentenanstalt achieved a milestone in the history of Swiss private insurance provision by introducing public insurance. The first policy was concluded on 7 August 1884 and five months later there were already over 3000 policyholders. In 1932, Rentenanstalt had 164 458 policies on its books, which provided the basis for the initiation of state pension provision.

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New headquarters at General Guisan Quai

In 1940, Rentenanstalt opened for business at its new premises on General-Guisan-Quai (just by its old offices) where you can find the Swiss Life headquarters to this day. The company grew by opening branch offices and subsidiaries as well as acquiring financial services and pension providers.

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New corporate design

In 1997, the cooperative was changed into a public limited company and in 1998 Rentenanstalt/Swiss Life shares were floated on the SMI. In 2004, the company became Swiss Life as we now know it. A simplified brand structure and new corporate design provided the basis for a modern, customer-oriented life and pensions and financial services provider.

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