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Brand and history of Swiss Life

More than 160 years of experience stand behind our position as a leading provider of comprehensive life and pensions and financial solutions. We pursue our mission with a clear strategy and enable people to lead a self-determined life.


We enable people to lead a self-determined life.


Swiss Life today

Much has changed since 1857, when Swiss Life had five employees working in a small building tucked away on Paradeplatz in Zurich.

People are living longer, are more mobile and structure their lives in an individual and self-determined way. They also have different ideas about the future. They pursue a career, plan for a family and their own home or look forward to retirement. They live and work according to their own values. 

The course of people’s individual lives takes some twists and turns. But when it comes to financial security and covering risks, our customers’ needs and demands are the same. By assuming risks for those we insure, we afford them financial confidence, and thus greater autonomy in their decisions. This is the origin of our mandate at Swiss Life: we enable people to lead a self-determined life.