Roman Bader, Adventure Sports Specialist

2015 production year

100 employees visit 100 customers:

Roman Bader, Adventure Sports Specialist
visited by Eliana Wüest, Special Tasks Digital Experience department, Swiss Life Switzerland

The customer:
Roman Bader, 33, lives in Kloten near Zurich with his wife and two-year-old daughter. He is Managing Director of Exclusive Adventure AG. His company offers private individuals and companies a variety of outdoor sports such as skydiving or canyoning, enabling him to turn his hobby into a career. The former Special Forces soldier likes to spend his free time quietly at home with his family. Roman Bader is a Swiss Life corporate and private client

The employee:
Eliana Wüst, 42, works in Marketing at Swiss Life for Special tasks in the Digital Experience department. She moved out of tourism over 15 years ago into an online start-up. Since then she has been exclusively involved with online marketing and digital projects. Eliana Wüst likes to spend her free time in the outdoors, climbing mountains, participating in various outdoor sports or horse-riding.

The project:
Customers play the leading role in the “100 employees visit 100 customers” campaign. Until the end of 2015, Swiss Life is giving 100 employees, who have no customer contact in their day-to-day work, the opportunity to get to know a customer.