The first Icatu Hartford/Swiss Life Network seminar took place in São Paulo on August 10, with 75 guests participating in a stimulating program covering the most important areas affecting employee benefits in the modern workplace.
The event was opened by Marcos Falcão, Icatu Hartford's President, and featured an explanation of the benefits of pooling from Daniel Dubach, Swiss Life Network Regional Manager Latin America. He noted: “Due to our continuous commitment to the Latin American market, the Swiss Life Network has steadily grown in strength and market presence in the region.”

The highlight of the seminar was the address by Martín Escobari, author of the best-selling "Sucesso Made in Brasil", which outlines the strategic secrets and history of ten Brazilian companies that prospered during the crisis in the 1990s.

Highly positive participant feedback has ensured that plans are already being drawn up to repeat this outstanding experience.