Sun Life Hong Kong Limited (formerly known as CMG Asia Limited) was born on March 1, 2006. The new name leverages the strength of the interna-tional brand of its corporate parent Sun Life Financial, while at the same time highlighting its commitment to the Hong Kong market.
Strength in the Hong Kong market
Geoffrey Saggers, Chief Executive Officer of the Hong Kong operation of Sun Life Financial, said: “Our combined operation is among Hong Kong’s top 10 providers in wealth management and protection services. With Sun Life Financial’s worldwide support and a clear business direction, we are confident we will achieve a better market position when the integration is fully completed this year.”

Along with its new name, Sun Life Hong Kong has also adopted the Sun Life Financial logo. The logo depicts the fusion of two powerful images: the sun, which represents power, energy and life-giving growth; and the earth, which symbolizes the organization’s international reach and the diverse scope of its products and services.

No change to terms and conditions
The name change will not affect the terms and con-ditions of policies issued by the former CMG Asia. However, from March 2006 onwards, customers should make premiums payable to “Sun Life Hong Kong Limited”. Customers can call a Sun Life Hong Kong consultant or their Customer Service Hotline on 2103-8928, or visit

Sun Life Financial’s solid international standing
Sun Life Financial is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners have operations in more than ten markets worldwide today. As of Decem-ber 31, 2005, the Sun Life Financial group of companies had total assets under management of CAD 387 billion (approximately HKD 2,574 billion). Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF. In Hong Kong, Sun Life Financial has a distribution network of over 2,300 advisors and distributors and approximately 420,000 customers.

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