Swiss Life intends to position itself as the leading international life and pensions specialist and to profit from the long-term growth potential this market holds. AWD will make an important contribution to the achievement of these goals. In view of the crisis on the financial markets and its impact on the course of the economy, Swiss Life has clearly reduced its balance sheet risks in order to protect its good capital position.

At the Investors' Day being held today in Zurich, Swiss Life will report on the strategic progress achieved in 2008 as well as its current priorities. The agenda includes presentations by the following members of the Corporate Executive Board: Bruno Pfister, Group CEO, Manfred Behrens, Co-CEO of AWD, Ivo Furrer, CEO Switzerland, Thomas Müller, Group CFO, and Patrick Frost, Group CIO.

Further progress in implementation of strategy
Swiss Life made further progress in the operational implementation of its strategy in 2008: In Switzerland, France and Germany, Swiss Life strengthened its distribution capabilities, launched a number of innovative products and made additional efficiency gains, thus improving its competitive position in all these markets. The international franchise for structured life and pension solutions for high net worth individuals was reinforced with bases in Singapore and Dubai. The "product factory" established in Luxembourg for variable annuities is fully operational. The first product has been launched for the German market. As Swiss Life has already announced, it will not achieve the 2008 and 2009 financial targets associated with its strategy due to the financial market crisis. The financial targets will therefore be revised in the months ahead and communicated at the presentation of the annual results on 24 March 2009.

Good capital position secured
Swiss Life retains its good capital position even after the exceptionally negative financial markets since the end of September. The liquidity position is comfortable and the medium-term refinancing requirements are secured. The company has taken various measures to protect its good capital position from further negative repercussions of the financial market crisis. The risks in the balance sheet have been sharply reduced. Thomas Müller, Group CFO, and Patrick Frost, Group CIO, will give details of these measures in their presentations.

AWD to raise sales revenues to around EUR 1 billion
As an independent sales channel, AWD will make a significant contribution to the Swiss Life Group's success. AWD represents a substantial extension of the Group's sales capabilities. The presentation by Manfred Behrens, Co-CEO at AWD, will show how the company intends to boost sales revenues to around EUR 1 billion by 2012 and earnings before interest and taxes (EBIT) to EUR 130 million. These results will be driven above all by increasing AWD's advisory capacities to a total of 8500 financial advisors in all core markets.

Cooperation between Swiss Life and AWD proceeding according to plan
The cooperation between Swiss Life and AWD is developing well. Swiss Life products in Germany have already advanced to AWD's "best select" segment in various product categories. The sales volume of these products has risen accordingly. In Switzerland, AWD introduced its first Swiss Life product in November. As Ivo Furrer, CEO Switzerland, notes in his presentation, AWD will be an important factor in multi-channel distribution activities in the Swiss market. In individual insurance, AWD is to become the second most important distribution channel after Swiss Life's own sales force.

All the presentations and further information on Investors’ Day can be found at

Swiss Life
The Swiss Life Group is one of Europe's leading providers of life insurance and pension solutions. The Group offers individuals and corporations a broad range of products combined with comprehensive advice through its own sales force as well as brokers and banks in Switzerland, France and Germany. It provides internationally operating corporations with employee benefits solutions from a single source, and is among the global leaders in structured life and pension products for high net worth individuals with its centres of competence in Luxembourg, Liechtenstein and Singapore.

Swiss Life is the majority shareholder of the Hanover-based AWD Group, one of Europe's top financial services providers for the medium- and high-income customer segments. AWD offers its clients independent financial advisory services. Around 6300 advisors and intermediaries work for the AWD Group in ten European countries.

Swiss Life Holding Ltd, registered in Zurich, was founded in 1857 as Schweizerische Rentenanstalt. The shares of Swiss Life Holding Ltd are listed on the SIX Swiss Exchange (SLHN). The Swiss Life Group employs a staff of around 9000.
Cautionary statement regarding forward-looking information
This publication contains specific forward-looking statements, e.g. statements including terms like “believe”, “assume”, “expect” or similar expressions. Such forward-looking statements are subject to known and unknown risks, uncertainties and other important factors which may result in a substantial divergence between the actual results, financial situation, development, performance or expectations of Swiss Life and those explicitly or implicitly presumed in these statements. Against the background of these uncertainties, readers are cautioned that these statements are only projections and that no undue reliance should be placed on such forward-looking statements. Neither Swiss Life nor any of its directors, officers, employees or advisors nor any other person connected or otherwise associated with Swiss Life makes any representation or warranty, express or implied, as to the accuracy or completeness of the information contained in this publication. Neither Swiss Life nor any of the aforementioned persons shall have any liability whatsoever for loss howsoever arising, directly or indirectly, from any use of this information. Furthermore, Swiss Life assumes no responsibility to publicly update or alter its forward-looking statements or to adapt them, whether as a result of new information, future events or developments or any other reason.