In 2018 Swiss Life featured portraits of various people in whose lives self-determination plays a central role. They were all suggested as subjects by employees of the Swiss Life Group. The result was eleven impressive stories. A best-of.
A young woman who doesn’t lose heart, even in a wheelchair. A 76-year-old man who is dedicated to flying with a wingsuit. Or someone who has given up a secure life to follow his dream. In 2018 Swiss Life told the stories of eleven people whose lives are focused on self-determination.
The protagonists of these portraits all acquaintances of Swiss Life Group employees, who explained in interviews why self-determination plays an important part in the lives of the subjects they proposed. The best-of video linked above offers a taste of the “Leading a self-determined life” campaign, which was intended to better foreground our purpose.
Eleven impressive stories
Cynthia Mathez:
self-determined in spite of a wheelchair
Little Shao:
When the smallest one takes the biggest pictures
Laurence Estève:
A circus makes children into self-determined artists
Hubert Schwarz:
“Everyone around me thought I was completely mad”
Martin Hunkeler:
Two jobs for a dream
Daniela Grasmück:
Swapping the smog for a mountain air
Kira Grünberg:
“Every person has a right to self-determination”
Finlay Sky Davey:
Having the courage to be different
Gian Paolo Longoni:
The 76-year-old man still jumping out of airplanes
Vincent Bargis:
How to make art out of underground tickets
Maria Clemente:
Why my family comes before me
